Dr. Farai Chigora

Dr Chigora is a renowned Business Academic Leader and Senior Lecturer who has developed various models for running entrepreneurial businesses and Corporates.

Dr Chigora is responsible for strategic management, corporate governance and marketing management matters as a lecturer and facilitator at all levels of academics up to postgraduate. 

He is also involved in business consultancy, research and trainings at various corporate levels. Dr Chigora’s areas of interest include the following:

• Corporate Governance and Ethical Practices
• Brand Management and Destination Marketing
• Tourism Economics and Sustainable Practices
• Strategic and Change Management
• Human Resources Management and Organisation Behavior

Dr Chigora has served in other senior leadership and management roles for universities and the corporate world.

Currently at Africa University of Zimbabwe as the Head of Management and Entrepreneurship, founding Director of Fachip Systems and Brand Management Consultancy.

He has also been the Dean of Postgraduate Studies at Catholic University of Zimbabwe and an adjunct lecturer/examiner for several regional and international universities.

Dr Chigora has published several refereed academic journals and book chapters with highly reputable global academic institutes. Some of his works are as below:

• DBA
• MBA
• BCOMM
• PGDHTE

Chigora, F., Nyagadza, B., Katsande, C.and Zvavahera, P. (2023), “Destination Marketing as an Orienting Tool in Zimbabwe’s Tourism Image and Publicity Crisis“, Kumar, J., Bayram, G.E. and Sharma, A. (Ed.) Resilient and Sustainable Destinations After Disaster (Tourism Security-Safety and Post Conflict Destinations), Emerald Publishing Limited, Bingley, pp. 75-85 https://doi.org/10.1108/978-1-80382-021-720231006

Chigora, F., Nyagadza, B., Katsande, C.and Zvavahera, P. (2023), “Building Positive Zimbabwean Tourism Festival and Event Destination Brand Image and Equity”, Kumar, J., Bayram, G.E. and Sharma, A. (Ed.) Resilient and Sustainable Destinations After Disaster (Tourism Security-Safety and Post Conflict Destinations), Emerald Publishing Limited, Bingley, pp. 63-74. https://doi.org/10.1108/978-1-80382-021-720231005

Nyagadza, B., Chuchu, T. & Chigora, F. (2022). Technology Application in Tourism Events: Case of Africa, Chapter 9 in Digital Transformation and Innovation in Tourism Events, Ed: Hassan, A. United Kingdom Tourism Society, Routledge, Taylor & Francis, Abingdon, United Kingdom (UK). ISBN 9781032220963.https://www.routledge.com/Digital-Transformation-and-Innovation-in-Tourism Events/Hassan/p/book/9781032220963https://www.routledge.com/Digital-Transformation-and-Innovation-in-Tourism-Events/Hassan/p/book/9781032220963

Chigora, F., Ndlovu, J., Mutambara, E., & Mashau, P. (20121). Succession Planning for Brand Sustainability of Zimbabwean Small and Medium Tourism Enterprises (Smtes) in Covid-19 Pandemic. Gender & Behaviour, 17624-17639. https://www.ajol.info/index.php/gab/article/view/210412

Brighton Nyagadza, Farai Chigora, Rumbidzai Pashapa, Tinashe Chuchu, Wadzanai Maeeresa, Chipo Katsande (2022). Effects of COVID-19 on Tourism and Hospitality: Exploring the New Normal, Emerald Handbook of Destination Recovery in Tourism and Hospitality, 1st Edition, Emerald Insight, United Kingdom. https://www.researchgate.net/publication/360947331_Effects_of_COVID-19_on_Tourism_and_Hospitality

Brighton Nyagadza & Farai Chigora (2022) Futology of Ethical Touris Digital & Social Media Marketing Post COVID-19 (p.17), 1st Edition, Routledge, London, 9781003207467. https://www.taylorfrancis.com/chapters/edit/10.4324/9781003207467-9/futurology-ethical-tourism-digital-social-media-marketing-post-covid-19-brighton-nyagadza-farai-chigora