Protocol and Events Management

Start: Nov 6, 2023
End: Nov 17, 2023
Venue: Dubai - UAE
Duration: 2 weeks
Start: Nov 4, 2024
End: Nov 15, 2024
Venue: Dubai - UAE
Duration: 2 weeks
Statement of Need

In today’s business and diplomatic world, protocol has become a sophisticated and strategic asset. Protocol guides how we behave socially, conduct business and interact in specific situations. This is positively impacted on how people live and work together, with less friction caused at a time by barriers in the social cultural environment that we operate in. Traditionally protocol tended to have a narrow definition and therefore was classified as of operational rather than strategic significance. Protocol is more than escorting visitors and order of precedence. In government and corporate world, it enables people of diverse backgrounds and social orientations to carry business in a friendly atmosphere and manage today’s complex and cosmopolitan world with ease and finesse.


In view of the foregoing, well managed corporate events with a blend of appropriate protocol procedures enhances corporate image. A well executed event creates a lasting and positive impression on your audience and motivates them to relate with your organization in their future business. This programme has been designed in two interrelated modules that will benefit participants to explore the links between protocol and events management.

Who Attends

Protocol officers, public relations personnel, event planners, managers and coordinators, administrative personnel responsible for coordination of events and staff involved in protocol and handling VIPs and diplomats.

How participants will benefit

At the end of the programme, participants will be able to:

  • Handle dignitaries and VIPs;
  • Navigate today’s culturally diverse business environment;
  • Orchestrate VIPs visits, meetings, ceremonies and special events;
  • Identify the various tasks in management of events and the human and physical resources required to stage successful events;
  • Organize events without the help of event coordinators thus saving the organization some money;
  • Review and determine the different marketing strategies appropriate for the event being managed;
  • Promote acceptable manners and respect for others.

2300 USD to cover tuition and training materials only.