Being open to creativity and willing to innovate upon existing processes is critical to adapting to the ever-changing demands of the market and often facilitates substantial opportunities for growth. Businesses that are resistant to change can quickly find themselves obsolete and struggling to maintain market share.

This programme integrates economic and market theories to develop a framework for creative thinking that leads to specification of society needs for specific solutions. The focus is on understanding the processes of learning, creativity and innovation in business practice, and knowing how to sustain your business as a relevant provider of viable solutions to society.