Advanced Public Relations And Customer Care

Statement of Need

This is an advanced version of the management of public relations(PR) and quality customer care programmes.  It will be more interactive and will address critical issues in PR and customer care. It will also provide an excellent opportunity to extend and renew experiences of key aspects of public relations and customer care. The programme is very practical and participative.  Lectures will be spiced with individual and group exercises and case studies.  Real cases from participants’ own institutions will be used as a basis for analysis.

Who Attends

Customer care/relations personnel, past participants in the management of PR and quality customer service management.

How participants will benefit

At the end of the programme, participants will be able to:

• Identify emerging issues in public relations;
• Mount PR programs;
• Apply principles on quality control;
• Apply techniques to customer relationship management.

Topics Include

• Public relations: emerging issues and challenges.
• Issues and issues management.
• Mounting PR programmes.
• Emerging issues in customer care
• Communication problems: dimensions and solution.
• Setting quality control.
• Customer care cases.
• Customer relationship management