Ms. Chengetai Magunje

Director Marketing and Business Development

Ms. Magunje is a proficient marketing and business development expert with proven track record of leading and guiding the marketing function and implementation of effective marketing strategies that sustain business. Ms. Magunje is also responsible for ensuring growth of the Institute’s market share and business opportunities while balancing customer satisfaction. Ms. Magunje is in charge of:
– Developing, implementing and evaluating marketing plans and strategies
– Planning and coordinating marketing efforts
– Managing the brand and its visibility
– Business development and establishment of strategic partnerships
– Managing client interactions and experiences for customer satisfaction

Ms. Magunje has served in other senior leadership and management roles for Microsoft Zimbabwe, Telecel Zimbabwe and Commercial Refrigeration.

– Doctorate in Business Administration, Swiss School of Management (Candidate)
– MBA – Zimbabwe Open University
– BBA Marketing Management – Graduate School of Marketing, South Africa
– Higher Diploma in Marketing Management – Harare Polytechnic, Zimbabwe
– Diploma in Marketing management– Institute of Marketing Management, (IMM), SA
– Certificate in Strategic Management using Balanced Scorecard, Balanced Scorecard Institute
– Certificate in Management Consulting Essentials, Institute of Business Consulting, UK
– Certificate in Effective Selling Strategies, Success Motivation International, America
– Certificate in Marketing and ICT, Maastricht School of Management, Netherlands
– Certificate in Consultancy and Proposal Writing skills, Maastricht School of Management, Netherlands
– Certificate in Digital and e-Marketing, PM Consulting Services, Israel
– Certificate in Customer engagement, Public Administration Institute (PAI), UK


Chartered Institute on Managers (UK)

IMM African Association of Marketers

– Brand management in SMEs in Harare, Zimbabwe (Doctoral Thesis)
– Analysis of quality of service provided by mobile phone companies in Zimbabwe (MBA Thesis)
– Carling Black Label sales decline after introduction of Bohlingers’ lager (BBA Thesis)
– Competitive edge of Four C’s cough syrup (BBA Thesis)