Rhetoric- The Art Of Persuasion

Start: Feb 8, 2021
End: Feb 12, 2021
Venue: ESAMI Headquarters - Arusha - Tanzania
Duration: 1 week
Statement of Need

We are living in a contentious time in history. Fundamental disagreements on critical political issues make it essential to learn how to make an argument and analyze the arguments of others. This ability will help you engage in civil discourse and make effective changes in society. Even outside the political sphere, conveying a convincing message can benefit you throughout your personal, public, and professional lives.
Rhetoric is the art of persuasion. It is an art of discourse. It capacitates speakers and writers with skills to inform, persuade and move audiences in specific situations.

It is about effective persuasive writing and speaking. The art uses figures of speech to bring vivid impact on audiences. It ensures impressive effect on the audience. Rhetoric goes back to Socrates, Plato and Aristotle. Sometimes defined as the science of logic, persuasive communication or rhetoric is founded on seven cornerstones. Thisprogramme covers the theory and practice of rhetoric, the art of persuasive writing and speech. In it, you will learn to construct and defend compelling arguments, an essential skill in many settings.

Who Attends

Public relations, HR executives, speech drafters, all with report writing responsibilities.

How participants will benefit

At the end of the  programme,, participants will be able to:

  • Use a variety of rhetorical devices in writing and speaking;
  • Write persuasive and present powerful speeches;
  • Practice addressing audiences;
  • Differentiate between argument and rhetorical technique
  • Write impromptu and elevator pitches.