AI In Marketing – Personalized Marketing And Customer Analysis

Start: Jul 29, 2024
End: Aug 9, 2024
Venue: Mombasa - Kenya
Duration: 2 weeks
Statement of Need

The AI in Marketing programme focuses on the applications of Artificial Intelligence (AI) in personalized marketing and customer analysis.
Participants will explore how AI technologies are revolutionizing the marketing landscape by enabling businesses to deliver targeted,
relevant, and personalized experiences to their customers. Through hands-on exercises and real-world examples, participants will learn
how to leverage AI algorithms, machine learning, and data analytics to optimize marketing campaigns, enhance customer segmentation, and
drive business growth.

Who Attends

The AI in Marketing programme is designed for marketing professionals, digital marketers, marketing managers, data analysts, and anyone
interested in understanding the potential of AI in personalized marketing and customer analysis. It is also suitable for entrepreneurs and business owners looking to leverage AI technologies to enhance their marketing strategies.

How participants will benefit

At the end of the programme, participants will be able to:-

  • Understand the role of AI in transforming the marketing industry and its impact on customer engagement.
  • Learn the fundamentals of AI algorithms, machine learning, and data analytics in marketing applications.
  • Explore the concept of personalized marketing and its benefits for businesses and customers.
  • Acquire skills in using AI tools and platforms to analyze customer data and behavior.
  • Learn how to create personalized marketing campaigns based on customer insights.
  • Discover strategies for optimizing marketing efforts using AI-driven decision-making.
  • Understand ethical considerations and privacy concerns related to AI in marketing practices.