ESAMI Offices
 
 
 
Governance and Public Sector Management

Course Title: Business research methods And Data analysis

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Venue: ESAMI Headquarters, Arusha, TANZANIA  
Learning Duration:  3 weeks 
Starting: 21 Aug 2023  Ending: 8 Sep 2023
Fees: 2200 USD
Payment Details: To cover tuition and training materials only.

COURSE OVERVIEW
The importance of using evidence based decision making processes has continued to become more popular in a knowledge-driven and information-centric business environment. Using micro, macro and meta data to engage in meta-trend analysis is an arsenal for institutions that are focused on surviving the next wave – whether that wave is social, economic, political or a mix of these. Mastering such skills require some appreciation of how to engage in business research in the first instance. This in turn calls for an appreciation of critical business areas that call for research. The second phase entails the collection and analysis of data to distill business insights. This course aims at strengthening business research and data analytics capacity amongst the participants.

WHO SHOULD ATTEND?
Policy makers (directors, assistant directors), economists, and human resources managers. Those in charge of operations, researchers, Procurement specialists, heads of corporate planning and strategy chief officers and those undertaking postgraduate studies will also benefit.

HOW PARTICIPANTS WILL BENEFIT
At the end of the course, participants will be able to:-
• Learn what data to collect, how to analyze the data and how to interpret it to inform decision and policy making process;
• Use appropriate secondary data to solve business problems;
• Describe the scientific method of research and be able to differentiate between various research methods;
• Structure business and policy research proposals;
• Carry out research process with regard to framing the problem statement, research questions and objectives as well as data collection;
• Analyze and interpret data and use the results to inform decision making and policy;
• Explain the complex nature of business research and data analytics;
• Use statistical software and search engines for predictive analytics, data mining and analytics.

TOPICS INCLUDE
• Business research and data analytics concept;
• Business research framework;
• Framing the business research problem;
• Business research questions and objectives;
• Investigating theoretical and industry practices around the research issue;
• Data mining and search engines;
• Micro, macro and meta data collection;
• Micro, macro and meta data analysis;
• Data analytics;
• Data to decision (DTD) approaches;
• Predictive analytics.

 

Course No:  2023-08-21-3-11-3714

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ANNOUNCEMENTS

EXECUTIVE APPOINTMENT

26 Jan 2023
  EXECUTIVE APPOINTMENT. The Eastern and Southern African Management Institute (ESAMI) has appointed Prof. Martin M Lwanga as Director General (DG) and Chief Executive Officer (CEO). Prof. Lw...

2023 BUSINESS SCHOOL ACTIVITY CALENDAR

25 Jan 2023
      PROGRAMME STARTING DATES VENUE PROGRAMME STARTING DATE INTAKE 48 EVENING Dar es Salaam MBA 20 March 2023 ...
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