ESAMI Offices
 
 
 
Corporate Intrapreneurship

Course Title: Management of Public Relations and Customer Care

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Venue: Mombasa, KENYA  
Learning Duration:  2 weeks 
Starting: 4 Apr 2022  Ending: 15 Apr 2022
Fees: 1500 USD
Payment Details: To cover tuition and training materials only

COURSE OVERVIEW
This course is designed to create synergies between both staff in marketing, public relations and other front line operations that tend to impact on organizations relationships with its publics and customers. For a long time public relations staff were treated as peripheral to the organizational success but this is no longer the case. Customer and public relations today occupy top management’s time and are part of the organization’s critical success factors. This course is skills based and participants are exposed to many case studies and simulations.

WHO SHOULD ATTEND?
This programme is designed for the personnel who regularly come into contact with the organization’s public, and customer care programmes. These include: PR managers/officers/assistants, protocol officers, press secretaries, information officers, and customer care managers.

HOW PARTICIPANTS WILL BENEFIT
At the end of the course, participants will be able to:
• Apply communication skills across multiple media platforms including writing, socia
• l media and advertising;
• Apply principles to handle and manage customer feedback;
• Explain modern approaches in customer care;
• Apply technical skills in public issues analysis, media relations, advertising, publications.

TOPICS INCLUDE
• Principles of PR;
• The corporate personality and public role of communication in PR, and PR programmes;
• Customer care approaches;
• Handling complaints and customer relations;
• Effective communication.

Course No:  2022-04-04-3-17-3320

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PROGRAMME ANNOUNCEMENTS

ESAMI COURSES RUNNING IN DUBAI & TURKEY FROM OCTOBER - DECEMBER, 2021

22 Sep 2021
DUBAI & TURKEY COURSES: OCTOBER – DECEMBER, 2021 NITA/TRN/1123   S/N PROGRAMME TITLE START DATE     END DATE WEEKS VENUE ...

2021 ESAMI BUSINESS SCHOOL ACTIVITY CALENDAR

26 Jan 2021
    2021 ESAMI BUSINESS SCHOOL ACTIVITY CALENDAR PROGRAMME STARTING DATES S/N VENUE PROGRAMME STARTING DATE INTAKE 44 EVENING ...
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