Course Title: Advanced Public Relations and Stakeholder Management
Venue: Dubai, UAE
Learning Duration: 1 week
Starting: 13 Dec 2021 Ending: 17 Dec 2021
Fees: 1500 USD
Payment Details: To cover tuition and training materials only
COURSE OVERVIEW Organisations exist to serve customers and other stakeholder interests. Public Relations has become complex due to changes in the environment. The changes in operating environment has made stakeholder engagement a legal imperative in the public sector and public relations practitioners have to align their organisational plans to this new but growing phenomenon. This course is designed to enhance skills and knowledge of practitioners in this emerging reality.
WHO SHOULD ATTEND? Customer care/relations personnel, past participants in the management of pr and quality customer service management.
HOW PARTICIPANTS WILL BENEFIT At the end of the course, participants will be able to: • Undertake stakeholder engagement; • Be an effective influence and the critical approaches to stakeholder management; • Learn powerful negotiation techniques in a given situation with demanding stakeholders; • Gain strategies for stakeholder engagement; • Lead change through the power of relationships; • Learn how to build an ongoing relationship with people to ensure success.
TOPICS INCLUDE • Public relations functions revisited; • Public relations and stakeholder mapping; • Stakeholder engagement strategy; • Building strong relationships: your attitude towards yourself • Building strong relationships; • Analyzing the stakeholder map building strong relationships; drawing conclusions on your analysis; • Managing expectations; • Building trust; • Anticipating your stakeholder’s likely needs, managing; expectations and developing ongoing business relationships; • Running effective stakeholder meetings and record keeping.