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Short Courses

Corporate Intrapreneurship

Course Title: Advanced Public Relations and Customer Care

Venue: Kampala, UGANDA  
Learning Duration:  2 weeks 
Starting: 27 Sep 2021  Ending: 8 Oct 2021
Fees: 1500 USD
Payment Details: To cover tuition and training materials only

COURSE OVERVIEW
This is an advanced version of the management of public relations(pr) and quality customer care programmes. It will be more interactive and will address critical issues in pr and customer care. It will also provide an excellent opportunity to extend and renew experiences of key aspects of public relations and customer care. The programme is very practical and participative. Lectures will be spiced with individual and group exercises and case studies. Real cases from participants’ own institutions will be used as a basis for analysis.

WHO SHOULD ATTEND?
Customer care/relations personnel, past participants in the management of pr and quality customer service management.

HOW PARTICIPANTS WILL BENEFIT
At the end of the course, participants will be able to:
• Identify emerging issues in public relations;
• Mount PR programs;
• Apply principles on quality control;
• Apply techniques to customer relationship management.

TOPICS INCLUDE
• Public relations: emerging issues and challenges;
• Issues and issues management;
• Mounting PR programmes;
• Emerging issues in customer care;
• Communication problems: dimensions and solution;
• Setting quality control;
• Customer care cases;
• Customer relationship management.

Course No:  2021-09-27-3-17-2863

Apply Online

PROGRAMME ANNOUNCEMENTS

2021 ESAMI BUSINESS SCHOOL ACTIVITY CALENDAR

26 Jan 2021
    2021 ESAMI BUSINESS SCHOOL ACTIVITY CALENDAR PROGRAMME STARTING DATES S/N VENUE PROGRAMME STARTING DATE INTAKE 44 EVENING ...
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