Payment Details: To cover tuition and training materials only.
This is an advanced version of the management of Public Relations and customer care programme. It will be more interactive and will address critical issues in PR. It will also provide an excellent opportunity to extend and renew experiences of key aspects of public relations. The programme is very practical and participative. Lectures will be spiced with individual and group exercises and case studies. Real cases from participants’ own institutions will be used as a basis for analysis.
WHO SHOULD ATTEND?
Customer care/Relations personnel, past participants in the management of PR and customer service management.
HOW PARTICIPANTS WILL BENEFIT
At the end of the course, participants will be able to:
Identify emerging issues in public relations
Mount PR programs
Apply principles of quality control
Apply techniques to customer relationship management