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Short Courses

Corporate Intrapreneurship

Course Title: Advanced Public Relations

Venue: Dubai, UAE  
Learning Duration:  1 Week 
Starting: 3 Dec 2018  Ending: 7 Dec 2018
Fees: 1500 USD
Payment Details: To cover tuition and training materials only.

COURSE OVERVIEW

This is an advanced version of the management of Public Relations and customer care programme. It will be more interactive and will address critical issues in PR. It will also provide an excellent opportunity to extend and renew experiences of key aspects of public relations. The programme is very practical and participative. Lectures will be spiced with individual and group exercises and case studies. Real cases from participants’ own institutions will be used as a basis for analysis.

 

WHO SHOULD ATTEND?

Customer care/Relations personnel, past participants in the management of PR and customer service management.

 

HOW PARTICIPANTS WILL BENEFIT

At the end of the course, participants will be able to:

  • Identify emerging issues in public relations

  • Mount PR programs

  • Apply principles of quality control

  • Apply techniques to customer relationship management

 

TOPICS INCLUDE

  • Public Relations: emerging issues and challenges;

  • Issues and issues management;

  • Mounting PR programmes;

  • Emerging issues in customer care

  • Communication problems: dimensions and solution

  • Setting quality control;

  • Customer care cases

  • Customer relationship management

Course No:  2018-12-03-3-17-1994

Apply Online

PROGRAMME ANNOUNCEMENTS

ESAMI DOCTORAL & DEGREE PROGRAMMES

14 May 2018
    BUSINESS SCHOOL CALENDAR FOR 2018   ESAMI Business School is inviting applications for its degree programmes scheduled to commence as below.   S/N VEN...
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