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Corporate Intrapreneurship
Sorry,the application deadline for this course has expired.

Course Title: Management of Public Relations and Customer Care

Venue: ESAMI Headquarters, Arusha, TANZANIA  
Learning Duration:  3 Weeks 
Starting: 6 Aug 2018  Ending: 24 Aug 2018
Fees: 2200 USD
Payment Details: To cover tuition and training materials only.

COURSE OVERVIEW

This course is designed to create synergies among staff in marketing, public relations and other front line operations that tend to impact on organisations relationships with its publics and customers. For a long time, public relations staff were treated as peripheral to the organizational success but this is no longer the case. Customer and public relations today occupy top management’s time and are part of the organization's critical success factors. This course is skills based and participants are exposed to many case studies and simulations.

 

WHO SHOULD ATTEND?

This programme is designed for the personnel who regularly come into contact with the organization's public, and customer care programmes. These include: PR managers/officers/assistants, protocol officers, press secretaries, information officers, and customer care managers.

 

HOW PARTICIPANTS WILL BENEFIT

At the end of the course, participants will be able to:

  • Apply communication skills across multiple media platforms including writing, social media and advertising;

  • Apply principles of handling and manage customer feedback;

  • Explain modern approaches in customer care;

  • Apply technical skills in public-issue analysis, media relations, advertising, publications.

 

TOPICS INCLUDE

  • Principles of PR,

  • The corporate personality and public role of communication in PR, and PR programmes.

  • Customer care approaches,

  • Handling complaints and customer relations,

  • Effective communication

Course No:  2018-08-06-3-17-1979

PROGRAMME ANNOUNCEMENTS

BUSINESS SCHOOL CALENDAR FOR 2018

2 Jul 2018
  BUSINESS SCHOOL CALENDAR FOR 2018   ESAMI Business School is inviting applications for its degree programmes scheduled to commence as below.     DBA COMMENC...
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