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Short Courses

Corporate Intrapreneurship

Course Title: Advanced Public Relations and Customer Care

Venue: Durban, SOUTH AFRICA  
Learning Duration:  2 Weeks 
Starting: 3 Sep 2018  Ending: 14 Sep 2018
Fees: 1500 USD
Payment Details: To cover tuition and training materials only.

COURSE OVERVIEW

This course is an advanced version of the management of public relations (PR) and Customer care programme. It will be more interactive and will address critical issues in PR and customer care. It will also provide an excellent opportunity to extend and renew experiences of key aspects of public relations and customer care. The programme is very practical and participative. Lectures will be spiced with individual and group exercises and case studies. Real cases from participants own institutions will be used as a basis for analysis

 

HOW PARTICIPANTS WILL BENEFIT

At the end of the course, participants will be able to:

  • Identify emerging issues in public relation

  • Mount PR programs

  • Apply principles on quality control

  • Apply techniques to customer relationship management

 

WHO SHOULD ATTEND?

Customer care / Relations personnel, Past participants in the Management of PR and Customer care programme and Customer service management programme.

 

TOPICS INCLUDE

  • Public relations; emerging issues and challenges

  • Issues and issue management

  • Monitoring PR programs

  • Emerging issues in customer care

  • Communication problems: Dimensions and solution

  • Customer care case

  • Customer relationship management

Course No:  2018-09-03-3-17-1965

Apply Online

PROGRAMME ANNOUNCEMENTS

THE ESAMI/UNIES DBA PROGRAMME

5 May 2017
ESAMI and UNIES/StatMind will are offering a DBA degree. For more information visit the DBA Page
View More
 

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