ESAMI Offices
 
 
 

Short Course: Corporate Intrapreneurship

Course Title: Management of Customer Care and Public Relations

Venue: ESAMI Headquarters, Arusha, TANZANIA  
Learning Duration:  3 weeks 
Starting: 7 Aug 2017  Ending: 25 Aug 2017
Fees: 2200 USD
Payment Details: to cover tuition and training materials only.

This course is designed to create synergies between both staff in marketing, public relations and other front line operations that tend to impact on organisations relationships with its publics and customers. For a long time public relations staff were treated as peripheral to the organizational success but this is no longer the case. Customer and public relations today occupy top management's time and are part of the organization's critical success factors. This course is skills based and participants are exposed to many case studies and simulations.

HOW PARTICIPANTS WILL BENEFIT

At the end of the course, participants will be able to:

  • Apply communication skills across multiple media platforms including writing, social media and advertising;
  • Apply principles to handling and managing customer feedback;
  • Explain modern approaches in customer care;
  • Apply technical skills in public-issue analysis, media relations, advertising, publications.

WHO SHOULD ATTEND?

This programme is designed for the personnel who regularly come into contact with the organization's public, and provide customer care. These include: PR Managers/Officers/Assistants, Protocol Officers, Press Secretaries, Information Officers, and Customer care Managers.

TOPICS INCLUDE

Principles of PR; The Corporate personality and public role of communication in PR and PR programmes. Emphasis will also be placed on Customer Care approaches; Handling complaints and customer relations; Effective communication.

Course No:  2017-08-07-3-17-1729

Apply Online

PROGRAMME ANNOUNCEMENTS

BUSINESS SCHOOL NEW INTAKE DATES FOR 2017

8 Feb 2017
The following are the 2017 intake dates for the Business School DBA/PhD COMMENCEMENT DATES S...
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