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Short Course: Corporate Intrapreneurship

Course Title: Advanced Customer Care and Public Relations

Venue: Durban, SOUTH AFRICA  
Learning Duration:  2 weeks 
Starting: 11 Dec 2017  Ending: 22 Dec 2017
Fees: 1500 USD
Payment Details: to cover tuition and training materials only.

This is an advanced version of the management of Public Relations (PR) and Quality Customer Care programmes. It will be more interactive and will address critical issues in PR and customer care. It will also provide an excellent opportunity to extend and renew experiences of key aspects of public relations and customer care.

The programme is very practical and participative. Lectures will be spiced with individual and group exercises and case studies. Real cases from participants' own institutions will be used as a basis for analysis.

HOW PARTICIPANTS WILL BENEFIT

At the end of the course, participants will be able to:

  • Identify emerging issues in public relations;
  • Mount PR programs;
  • Apply principles on quality control;
  • Apply techniques to customer relationship management.

WHO SHOULD ATTEND?

Customer Care/Relations personnel; Past participants in the Management of PR & Customer Care programme and Customer Service Management.TOPICS INCLUDE

  • Public Relations: emerging issues and challenges;
  • Issues and issues management;
  • Mounting PR programmes;
  • Emerging issues in customer care;
  • Communication problems: dimensions and solutions;
  • Setting quality control;
  • Customer care: cases;
  • Customer relationship management

Course No:  2017-12-11-3-17-1712

Apply Online

PROGRAMME ANNOUNCEMENTS

BUSINESS SCHOOL NEW INTAKE DATES FOR 2017

8 Feb 2017
The following are the 2017 intake dates for the Business School DBA/PhD COMMENCEMENT DATES S...
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